A trusted leadership organization, renewed with an updated brand, website, messaging, and new clarity.
How do you bring an existing brand/logo into the future? We created three concepts that pushed the boundaries a bit but ultimately helped everyone realize that finessing the old logo and updating typography and colors was the best path forward.
Since the original logo is recognized and used around the globe, we wanted to make some refinements that would allow it to continue on with familiarity and continue to represent the journey of leadership.
We created consistent messaging to ensure both internal and external audiences have a clear view and quickly answer: Why does Lead Like Jesus exist? What does it do? And how does it work?
Glorifying God by inspiring and equipping people to lead like Jesus.
Leadership starts on the inside – heart, head, hands, habits.
A new vision film was shot and created with new on-brand visuals and messaging. We also storyboarded and integrated a strategy to share the story of the legacy timeline from emeritus CEO to new CEO.
BRINGING IT ALL TOGETHER
From a new Vision Booklet, to branded Podcast, to a new online Leadership Academy (LMS), all these cohesively designed elements came together to create the new Lead Like Jesus brand.