A new product brand for the Cat-lovers. Designed & grown organically from the ground up.
We worked with Slagel Family Farms to create a whole new product from the ground up. A new, organic, cat litter that is better for the environment and even more importantly better for your cat. From our Discovery Process to brand creation, we helped create a new name, brand, messaging, and product packaging so every Cat-lover would connect with Clover.
Naturally, a litter you and your cat can get behind.
THE NAME & MARK →
We wanted the brand name to be as clear as possible, showing that the litter was made of organic clover. From there, we concepted a way for the brand to be a play on words to signify “Cat” + “lover” = “Clover.”
Visually, our goal for the brand was to make it feel organic, timeless, and meaningful. So we used a serif font and added a subtle clover leaf to the “v” in the text mark.
INITIAL PACKAGING IDEATION
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ENHANCED WEBSITE EXPERIENCE
With the Clover website, we wanted to create more than just a website full of “information.” We wanted to create a unique experience for every website visitor… Animated elements, and enhanced motion, allowing every page to embrace a fully branded product experience.
CUSTOM DISTRIBUTOR KIT
We created a customized product kit to send to boutique pet stores and larger distributors. The custom-designed box and box insert include an overview booklet, a branded laser pointer, a Clover button, and a mini bag of Clover pellets to see and sample. This was to give Clover a unique entry point to new partners and potential markets.
