APP UI + UX • CUSTOM ILLUSTRATIONS • CUSTOMER ENGAGEMENT STRATEGY
CLEAR was invited to concept Culver’s new online ordering App UI/UX. We made the app an online experience inside of “Delicious, USA” – a play off of Culver’s tagline, “Welcome to Delicious.” Custom illustrations were developed so users could choose their pathway once inside the app. We also concepted “Culversations” – a way for families and friends to engage in conversation both while they waited for their food inside restaurants and in the app.